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  • The Ozempic Gold Rush: Food Giants Chase the GLP-1 Wave!

The Ozempic Gold Rush: Food Giants Chase the GLP-1 Wave!

The frozen food aisle just got more interesting. Big food companies smell profit in our weight loss success

Nestle struck first with their new line Vital Pursuit designed especially for folks on Semaglutide meds. You can already find it at Walmart, Target and Kroger. Companies like Danone and Campbell Soup have announced they are ready to strike.

Who else finds it ironic a chocolate company is now making weight management meals?

Vital Pursuit sells a simple pitch: controlled portions, packed nutrients, rich protein. Easy to digest.

The Cauliflower Crust Pepperoni Pizza is likely a future bestseller and already has positive reviews: “crispy, bubbly and flavorful”, “felt like a traditional pizza”

Raw nutrition truth:

  • 22 grams protein (solid!)

  • 4 grams fiber (decent)

  • Gluten-free (for my sensitive friends)

Red flags wave at:

  • Processed meats (my arteries just winced)

  • Added sugars (why, though?)

  • Preservatives (the price of convenience)

On one hand, it's brilliant — perfectly portioned, nutrient-dense meals ideal for your busy day backup. When things get tough, just grab, heat and eat.

On the other hand, is this another case of big food companies chasing the latest trend? 

Will you test these meals? Drop your thoughts below

Stay healthy (and hungry for knowledge), Formerly Obese

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